Enzyme collaborated with EFFECT to design a new corporate identity for the brand, applicable to many fields. We started by reshaping the company’s logo: we inserted a dynamic diagonal slash to cut across the capital letter E, the first letter of the brand’s name, conveying EFFECT’s energy, dynamism and “Cutting-edginess” as a leading technology company. Supported by an assertive new tagline, “fintech decoded” the clearer and longer fonts of the brand’s name create a self-assured image that becomes easily identifiable. The main brand colours have also been changed, by adding vivid green tones opting for a teal result which, combined with charcoal grey, evokes core business values for a trusted and enthusiastic brand.
To establish an online image that will represent EFFECT’s expanding capabilities we also helped the company redesign its corporate website. Apart from its modern looks and optimized navigation, this refreshed webpage offers smooth access to all useful information about EFFECT solutions and services. Among other insights, by visiting www.effect.gr online users can get a clear picture of FIN/S, EFFECT’s advanced software solution for financial institutions, designed to enable customers focus on the areas where they can create value and higher returns.
Overall, the new brand identity of EFFECT reasserts the company’s commitment to innovation and growth, matched with a closer engagement with its customers, aiming to deliver an outstanding impact on their business. By launching this new corporal identity, EFFECT is now moving forward into a period of expansion, combining growth with expertise and maturity.