“We are listeners now. There’s no way to keep up with consumers. They can travel up and down channels so fast. We need to make sure we’re a part of the conversations they’re having.”
Chris Paradysz, co-CEO at Paradysz
“In a marketplace where it’s so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.”
“There are two ways to share knowledge. You can push information out. You can pull them in with a story.
“The emotional brain responds to an event more quickly than the thinking brain.”
“Marketers are uncomfortable because they can’t see the finish line, which motivates some and scares most. But they all realize that the finish line is conceptual these days, and winning means crossing into the next tier of leadership, whether that means leading marketing into its next era, or leading the company to new success.”
David Cooperstein, Vice President and Research Director at Forrester