Enzyme was tasked creating the HP Deskjet Ink Advantage presence in a multifunctional event in which Sakis Rouvas photos presented to the press and public (Celebrity fans who received exclusive pre-event invitations).

The event had over 800 attendees and featured a welcome reception, photos presentation by OzonRAW magazine, pictures taking and printing, signing pictures by Sakis Rouvas via a digital application and supported with a lot of music. Chill out and ambient vibe and lounge music atmosphere were the dominant characteristics of this summer event celebrating the the brand’s heritage: Print is Beautiful.