One of the greatest brands of technology launched the new HP DeskJet Ink Advantage 3700 series of printers with a hashtag and moto of campaign “#ReinventingMemories.” HP promoted the DeskJet Ink Advantage 3700 printers through a series of events. One of the locations among others was the Varkiza Resort Yabanaki Beach in the Southern part of Athens. The main objective of these promo events was to build awareness and help people relive their most intense memories. Therefore, Enzyme created a backdrop full of props and provided people with extraordinary objects that remind them of their own “big” moments. A promo team of six was there explaining how the HP DeskJet Ink Advantage 3700 series works, then took their photo in front of the backdrop and gave it away with a small personalized notebook. The highlight of this big Experience Days promo event was the contest of 4 winners making new memories with a reward of 4 travel vouchers. They only had to upload their photo on Social Media!
4 weekends, 1 great promo team and the smallest All-in-One printer in the world.