Creating a multi-touch 3-Pillar Campaign

Since the outbreak of the covid-19 pandemic, nothing will be the same in our everyday life and work, but we have been determined to remain strong, motivated and keep moving as a team. Beginning on February 2020, Enzyme helped Microsoft launch a 360ο marketing campaign in Greece to increase awareness about the benefits of shifting towards the most modern Windows 10 Pro devices and the latest Microsoft Office productivity tools. Due to Covid-19 pandemic occurred all around the world, including Greece, we needed more than ever to adjust to the new conditions emerged, incorporating the “working from home” or “working from anywhere” message while the campaign has been rolling out.

The three main pillars-components of our 360ο marketing program included:

A Radio Commercial
The internationally renowned Greek actor Yannis Stankoglou voiced an engaging radio commercial, encouraging users to shift towards the most modern Windows 10 Pro devices and upgrade to the latest versions of Microsoft Office 365 BS & H&B 2019. The commercial ran for 4 consecutive months (from February to June 2020) at peak listening hours on 20 of the most popular online & radio stations in Greece.

Digital Content
During the same period, artfully designed digital banners, articles, and advertorials have been displayed on some of the most visited Greek websites. This marketing material has been shown through News, Business, Finance, Economy, Technology, Entertainment & Showbiz sections of these sites, reaching millions of unique users.

Reseller Readiness – “e-meet & Speak” 
Addressing the urgent needs of the new reality, we have designed “e-Meet & Speak”, an extensive series of 9 webinars, organized with the support of Microsoft’s valued distributors Enet Solutions-Logicom, Info Quest Technologies & Oktabit, and in collaboration of Microsoft’s MNA Partners Dell, HP & Lenovo.

The webinars have been scheduled throughout May & June 2020, tailored to offer insight into three key areas:

  • MS productivity tools (Teams, Office & Modern Devices)
  • Server products, Smart working, and Subscription Economy
  • Digital marketing, e-learning & the Modern Workplace
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