Smartly integrating an online and offline marketing strategy, we created a one-of-its-kind Lightning Protection Guide for our clients Schneider Electric. Issued both in printed form and within an online app, the Guide helps professionals choose the right lightning protection for buildings of any type and usage, through easy steps. 

Using either the app or the booklet, electrical installers are able to estimate the equipment they aim to protect, and then select the appropriate lightning protection system for each building. The guide’s simple and informative maps make it easy for users to calculate the risk level of lightning exposure according to their geographical area, ensuring an optimal lightning protection scheme.