As a sponsor of Off The Hook, one of Athens’ biggest hip-hop festivals, HP stepped into the heart of the rap scene with a dominant booth right next to the main stage, where technology met music, rhythm and self-expression.

Alongside the HyperX gaming gear on display, festival-goers were invited to get creative through a custom-built interactive app running on the HP OmniBook. Visitors could compose their own beats, write their own lyrics and create their very own track, entering a contest for the chance to win great prizes.

Enzyme took over the branding of the booth, designed and developed the interactive music app, and created the social media content and on-site activations that kept the crowd engaged, turning every visitor from a spectator into an artist.