Our Healthy Obsession
To thrive while changing, you need exceptional solutions. We help organisations handle change and possibilities at the corner of evolving technology, content and data.
CUSTOMER OBSESSION – MOMENT MARKETING, is our experienced, solid practice, built on advanced ways of working and collaborative partnerships. By fuelling creativity and innovation, we push the boundaries to deliver experiences that don’t just meet expectations but exceed promises
CUSTOMER OBSESSION
Buyers use a multitude of mediums to research and explore their purchase options with the web and other physical or phygital ways. The ecosystem of customer touchpoints includes the web, social media, referrals, stores, other media, sales people, mobile, events, e-mail, phone and many others.
Our Customers have their preferences, their aspirations, their daily routines, use some personal factors in their purchase decisions and of course some specific key words and phrases, have their own pain points and been influenced by some trusted resources. They have their micro-moments before, during and after theirs purchases or experiences.
Our Customer uses many channels to consume content. So, we have to ensure that we are utilizing all the channels, media that they use and make our content available across all of them.
This is what valued customer capture is all about. Value is created just as much by a focus on processes and systems as much as it is by mind-set and culture. Having the customer/buyer/user at the center of everything the company does and focusing on processes and systems and cultivating a mind-set and culture we can create great experience and value.
By aligning across everything the company does and interfering during the customer journey to make sure that their experience is personal to them, we can create value and customer satisfaction.
MOMENT MARKETING ECOSYSTEM
The buying process is becoming longer in the majority of cases, not shorter. This only underscores the need for marketing organizations to move away from tactical one-and-done campaigns, to a strategic approach that
maps content to this buying process/ customer journey and engages, nurtures and converts the buyer throughout their buying process and the customer journey.
This highlights the need for our marketing messages and processes to be accessible across an array of mediums, not just one, two of them. We have to besiege customer micro-moments, their touchpoints during their journey, buying process and have a customer-centric strategy seeking the conversation, creating value experience and connecting with them.
We are thinking & going omnichannel – moment marketing to touch every point and moment of customer to listen, to have conversation, to influence, to engage, to create value and finally build a lasting relationship. Using marketing technologies, marketing experiences, marketing operations, marketing and media platforms we connect with customers, buyers with personalized communications.
Moment marketing is what we stand for. This practice is constantly evolving to build, test, grow and release strategic solutions that help brands create value connected experiences.
Whatever the outcome, we help brands deliver greater proof of their brand value and build loyal relationships with
their customers.
Value Touchpoints Wheel
Micro-Moments Grid
Behaviors,
preferences
Keywords & phrases
Posts, comments, reviews
Daily routines,
interests
Key influencers, referrals
Values, interests
Pain points, referrals, recommendations
Cost, quality, terms, delivery
Context, content
Radio or Podcasts
Buying, testing samples
Evaluation, testing, comparisons
Want a quick look into our service offerings and expertise?
Check out this one-page agency overview
Interested on how this approach could be beneficial for your brand?
Please start the conversation at enzyme@enzyme.gr
