On October 31st– November 1st 2023, Enzyme was appointed by our partners Schneider Electric with a “Special Operation”: A 2-day, out-of-the-box interactive launch event for the new APC Smart-UPS Ultra, the world’s most popular UPS. Inspired by a top-tier product that combines increased power, high flexibility and smart monitoring, we tapped into our selected venue, Athens Clue Escape Room in Maroussi, to design a special, “mission-style” riddle game and spark the attendees’ interest.
Every guest received a teasing invitation to “prove his/her skills on a special mission”, being named a member of one of the 5 teams that “operated” in the specially designed 5 rooms of Athens Clue. Upon arriving at the venue, all attendees got the room code where their mission would take place. The missions contained clues and riddles related to APC Smart-UPS Ultra features and benefits, wedded to an insightful presentation that marked the official launch of the new product.
After the successful completion of their “mission”, all guests could relax with tasty finger food and beverages in a purpose-built, yet entertaining atmosphere of mystery.
