Anatolia – A story of a new dawn for their brand identity

Enzyme was tasked by Siderina S.A. to redesign the logo of their brand, Anatolia carpets, along with their corporate identity. 

The brief was to approach this case as a revamp, giving it a fresh and stylish look and feel, while maintaining its strong historical origins that go back to the 70’s when it was first designed. 

With the outmost respect and sensitivity, our creative team kept the same basic ingredients of the brand, such as the sun and the calligraphic-style typography, and produced a freshened and contemporary logo design without losing its former vintage aesthetic. 


Overall, the new brand identity of Anatolia reflects its values and history, while bridging wisely the gap between the past and new generations of her customers. 

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