This variation of “don’t forget your cardigan!”, a commonplace expression recalling a typical Greek mother’s sermon, inspired us for the creation and launching of the new TV campaign for the delicious/nutritious cereal bars “hungry not” and “hungry not go fit” by SDOUKOS SA.

This cheerful concept is leading us back to our childhood memories, with our mother expressing her everlasting protective and generous attitude. At the same time, this is reference to the beneficial dietary values by someone who always cares for our health and fitness. So please do tune in to watch the TVCs we shot with great entusiasm for a great product!