Star Wars Special Edition Notebook Promo @ The Mall

Design and implementation of a sales promotion activation for the new HP Star Wars Special Edition Notebook with Windows 10. The activity took place at The Mall on December ’15 in an impressive kiosk, a few days before the official premiere of the new Star Wars movie.
During the promo all visitors had the chance to learn about the new notebook and also to be photographed with props in a SW background. The photo was then printed out in HP printers and was given to the visitors in a special SW photo frame. Enzyme implemented a very successful activation since in the 8-days of the promo, more than 3.700 contacts were made and 1.800 photos were printed.