XBOX and XBOX One Gaming Zones

Enzyme was assigned in 2013 by Microsoft the creation of a memorable impression for Xbox Gaming Zones in grand retail stores (Dixons, Media Markt).

This “in-store multi-experience” of an average area of 20 sqm is a combination of store design, demo experiential area and gaming set.

Stage equipment, branded concrete flooring, spotlights against black ceilings, house walls made with wooden backdrops create a raw but bustling interior.