The Cranberries concert in Athens was a good opportunity for HTC’s new launched HTC Wildfire phone model to come closer together with their public (young people with an interest in music). Plugging in 6500 attendees to the famous Cranberries concert in Athens required a supportive and proactive procedure,methodical and well-organized as the agency. The launch of HTC Wildfire was supported in the best possible way by a communication concept put through at the Cranberries concert at Vyronas Rock Theater. Attendees’ participation was greater than expected with 2850 visits to HTC’s booth engaging with Wildfire. Enzyme elevated HTC’s profile among VIPs and influencers in the entertainment industry and rock culture.