HP AiO Bundle Packaging

HP came to Enzyme with a request to create the packaging of a bundle for their all-in-one printer.

The challenge was for the box to operate both for Christmas and Valentine’s Day. Enzyme created a connecting link between the two holidays based on the spirit of love represented by the trademark red color.

The box contains an HP All-in-one 3788, ink cartridges and photo paper in order for it to be used to create mementos of memories with those you love.  Key message of the campaign is: “The perfect all-in-one gift for your loved ones” with a dedicated area on the box to write a personalized wish.