HP​

Design Your Personal Life. Music Competition

Plugging in 1200 attendees to the DYPL Live event of the famous DYPL campaign required an event as innovative as the device and the company. Held in January at the Fuzz Club in Athens and simultaneously at Dubai, Johannesburg and Istanbul, the event connected music groups’ devotees with all HP partners and people who voted for the competition. Open to the general public, music and tech-obsessed super fans who received exclusive pre-event invitations, the event was branded with DYPL theme and supported with a lot of music, fashion shows and theatrical dance sessions.

Before this great event, the consumer journey led to more than 750,000 digital and print impressions (TV, Radio, Press and Digital campaign) and over 35,000 activation impressions through online voting, visits to music stores and large malls.