XBOX ONE - PAO BC

Bundle Special Edition

We’ve worked with Microsoft and PAO BC to create a live and impactful press event for the launch of the XBOX ONE –Panathinaikos BC Limited Edition console along with NBA 2K16. The event attracted 60 journalists from 77 sports & technology media portals and 7 TV Channels and had live coverageby 2 of them. The content generated for the bundle product to leverage across media for the whole month of this event proved an overwhelming success.