HP

“Reinventing in Athens” - HP EMEA Workstation & Thin Client Summit 2017

The first ever HP EMEA Workstation & Thin Client Summit, exclusively dedicated to HP Specialized Partner community, was held from October 24-26 2017, at Divani Apollon Palace & Thalasso in Vouliagmeni, Athens. The Summit brought together an elite audience of Workstation & Thin Client partners, distributors and executive-level decision makers across the EMEA countries, marking a breakthrough opportunity for experiencing HP technology and strategy in an advanced perspective.

Enzyme designed and implemented the complete production for this inaugural event. Based on our selected tagline, “HP Reinventing in Athens”, we took over the event’s planning, venue selection, artwork, marketing campaign, videos, graphics, sound / lighting and catering.  By creating an engaging business atmosphere while effectively reconfirming the leading position of HP in the EMEA market, we felt like paving the way for the following Summits to come, starting with “HP Reinventing in Rome, 2018”.